What is Home Staging and Why Would You Go Through the Bother?
Home staging is the act of preparing a private residence for sale in the real estate market. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more quickly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want.
People buy on emotion and the feeling they get when viewing your home. The importance of setting the stage and creating that emotion for the buyer is HUGE.
The most important factors that influence a buyer's impression of a home's interior are:
- Cleanliness, Clutter, and Odor (35%)
- Decor (21%)
- Condition and Lighting (16%)
- Floorplan (15%)
- Rooms (13%)
We cannot control floor plans or rooms because they are predetermined, but 72% of the buyer's first impressions and feelings are controlled by the seller with the use of effective home staging.
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